Banner Ad Design

Banner ad design has grown over the past few years. Most of us have heard about all the money being made on the Internet. This new medium has brought many people and many companies a great deal of success. But where do the banner ads get designed? It's simple, from Professional banner ad designers such as WebNet Interactive. There are a lot of ways Web sites make money, but one of the main sources of revenue is advertising. And one of the most popular forms of Internet advertising is the banner ad. The banner ad design is the key in creating a successful advertising campaign.

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Sample 460 x 60 Flash Banner ad design sample - created by WebNet Interactive


Sample 460 x 60 Animated GIF sample - created by WebNet Interactive

Banner ad designs sizes


Rectangles and Pop-Ups
300 x 250 - (Medium Rectangle)
250 x 250 - (Square Pop-Up)
240 x 400 - (Vertical Rectangle)
336 x 280 - (Large Rectangle)
180 x 150 - (Rectangle)


Banners and Buttons
468 x 60 - (Full Banner)
234 x 60 - (Half Banner)
88 x 31 - (Micro Bar)
120 x 90 - (Button 1)
120 x 60 - (Button 2)
120 x 240 - (Vertical Banner)
125 x 125 - (Square Button)
728 x 90 - (Leader board)

Skyscrapers
160 x 600 - (Wide Skyscraper)
120 x 600 - (Skyscraper)
300 x 600 - (Half Page Ad)

Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser's Web site. This is something like touching a printed ad and being immediately teleported to the advertiser's store! A banner ad also differs from a print ad in its dynamic capability. It stays in one place on a page, like a magazine ad, but it can present multiple images, include animation and change appearance in a number of other ways.


Some interesting banner ad facts:

Between 7% and 12% of the total time Internet users spend on Web pages is spent viewing ads.

Online advertising can increase brand awareness among consumers by as much as 300 percent — beating magazines, newspapers and even television!

Respondents were over three times more likely to purchase an advertised brand than survey respondents who didn't remember seeing the online ad campaign.

Consumers' intent to purchase was higher for ads from new online brands compared to advertising for established offline brands.

Online ad campaigns not only assist companies with their branding goals, but also have a bottom-line impact on a consumers decision to purchase an advertised product or service.