HTML Email Marketing - Case Study

The 'KTI Insiders program and WebNet Interactive's Email Marketing has put Milwaukee's 94.5 WKTI ahead of the competition. Instead of having to be the 10th caller and fight through busy phone lines, like most Milwaukee radio contests, WKTI (as always) is one step ahead of the competition. If you listen to the station you can win, it's that easy. When you hear the password of the day, you simply sign-in to your KTI Insiders account on the station website and collect points. You can then use these points to buy things on the website. It's similar to a Frequent Flyer mile program by an airliner.

Each week WKTI sends out an HTML Newsletter to its huge database. That is where WebNet Interactive's Michael Brown came in. He designed the KTI Insiders Email Marketing piece and e-mailed the whole database each week. The database is kept in touch with the goings on with the radio station. WebNet Interactive is proud to be a part of the best in Milwaukee Radio. A sample Email Marketing piece is below.